While the above commercial may be stretching things a bit on the chocolaty river claim, PeJoy really is a Thailand treat.
It's actually a blend of chocolate and malt, wrapped in a thin, plain biscuit stick. The filling is thicker than frosting, and two bites in, delivers on a rich taste.
One serving is one whole box at 270 calories, but does contain in each serving 4 grams of protein, along with 6% of your daily source of calcium and 4% of your daily need of iron, which makes it slightly more healthy than a candy bar. Plus, the sticks themselves keep you fuller longer than a candy bar, so you're not tempted to keep searching for the next snack.
The best way to enjoy PeJoy and to get the most out of it's flavor, is to eat it slowly and enjoy with a cup of Malt Ovaltine. This brings out the background hints of malt.
INGREDIENTSWHEAT FLOUR, SUGAR, VEGETABLE OIL (INTERESTERIFIED VEGETABLE OIL (PALM KERNEL OIL, PALM OIL, RAPESEED OIL), TOCOPHEROLS), WHOLE MILK POWDER, COCOA MASS, SHORTENING (PALM OIL, TOCOPHEROLS, CITRIC ACID), MALT EXTRACT, COCOA POWDER, CONTAINS 1 PERCENT OR LESS OF: SALT, LEAVENING AGENT (SODIUM BICARBONATE), LECITHIN, ARTIFICIAL FLAVORS, POLYGLYCEROL POLYRICINOLEATE, SODIUM HYDROXIDE, PAPAIN.
CONTAINS: WHEAT, MILK AND SOYBEANS.
MANUFACTURED IN A FACILITY THAT USES PEANUTS AND ALMONDS.